President Jerry Cohen and Vice President Bill Gouveia—who founded the company together in the early 1980s—remain in their respective positions, providing tremendous stability for the stainless steel supplier. With Jerry’s son Jeff Cohen also on board as vice president of sales, Atlantic Stainless is positioned to continue under solid professional management for the next generation to come.

“Our customers appreciate the consistency and dependability we have been able to provide to them over the last three decades,” the elder Cohen said recently. “Stability is an important part of our industry,” he said, “and with all the changes in ownership that have gone on throughout the stainless business, we continue to steadily maintain our record of service while only increasing our capabilities.”

Cohen also thanked Atlantic Stainless customers for the critical role they have played in the company’s success, and said the future holds improvements for them, as Atlantic sets about instituting technology improvements and software changes. “Our industry has grown and changed tremendously over the last thirty years or so, and we have gown and changed along with it,” he remarked. Cohen also noted that the company has revamped its entire IT system, which will be fully implemented by sometime this summer.

In addition to the company’s long history of supplying stainless steel bar, sheet, plate, pipe, tubing, and other structural products, Atlantic Stainless is now able to supply “off-the-shelf” service on a wide variety of stainless steel hardware items. Company officials say the needs of their customers provided the inspiration for the move, which included installation of a new shelving system, construction of a new work area, and the purchase of new equipment to facilitate the company’s ability to provide the widest possible range of services for its clientele.

From threaded rods to stainless steel nuts and bolts, Atlantic Stainless will now be able to reduce delivery times and give customers the speedy service required by the pressures of today’s economy. The company’s inventory contains both standard and hard-to-find items in both 18-8 stainless and T-316 stainless as well as high temperature and specialized aircraft and aerospace items.

Atlantic Stainless is now, more than ever, a “one-stop” stainless product distributor, boasting an expert sales staff with over 150 years of combined experience, as well as more than adequate equipment—including an on-site plasma burner, waterjet cutter, and set of automatic band saws—that ensures no job is too big for the Massachusetts-based company. Their convenient location and full-service shipping options provide everything any prospective customer needs and then some.

Selling anything in this economy can be a challenge, but that challenge is doubly difficult for manufacturing firms and raw materials suppliers that deal in commoditized goods such as steel.  One company in North Attleboro, Massachusetts is going high-tech to sell low-tech commoditized stainless steel.

Atlantic Stainless announced today the redevelopment of its website www.atlanticstainless.com.  According to company president Jerry Cohen, “Over the past couple of years we have come to appreciate the extent to which our customers are conducting sophisticated web searches to identify available quantities and prices of stainless steel and high temperature alloys.  We operate in a highly competitive and commoditized space, and we needed to be able to respond nimbly to the demands of the market.  Improved site analytics and an attractive and usable web facing interface allow us to interact more meaningfully with our customers to better meet their needs in a deadline driven environment.”

The company’s new website features an expanded inventory list covering bar steel, sheet steel, steel plate, and steel pipes and tubing.  The online quotation tool is particularly helpful, says Mr. Cohen, as the company’s sales force is able to respond within minutes, shortening the sales cycle and making Atlantic Stainless more competitive with U.S. and overseas suppliers.

Change doesn’t always come easy for a company that’s nearly three decades old, but a continual reinvestment in technology has helped Atlantic Stainless to maintain its competitive edge, despite the fledgling economy.  “The stainless steel industry has seen a number of innovations over the last ten years,” says Mr. Cohen, “but the integration of technology into the sales and distribution process has been the most challenging for commodity suppliers like Atlantic Stainless.  We owe it to our customers to be as responsive as possible, and that is precisely what we have achieved by leveraging web technology to better understand customer behavior and to anticipate their needs.”

Atlantic Stainless Co. is located in North Attleboro near the junction of Routes 95 and 495 in the beautiful North Attleboro Industrial Park.  Atlantic Stainless is a full-service supplier of stainless steel and high temperature alloys with cutting capabilities up to 16-inches in diameter with their band saw, shearing of up to 3/8” thickness 12 feet in length.  Any questions may be directed to the company’s sales department at (800) 876-2700.